Our Process (Redesign Preview)
Founded by firefighters. Still run by firefighters.
Our Process
How your department's store actually gets built.
How it works
Your department's store, in three steps
1. Tell us your policy
Share your department's uniform policy so every item in your store is already approved before members see it.
2. Choose apparel & colors
Pick from a curated, policy-compliant selection built for your department's specific needs.
3. We add logos & patches
Your logo and patch work is set up once, applied consistently across every item in the store.
Behind the scenes
Print decoration and hemming/tailoring work is handled in-house, so we control quality and turnaround directly. Embroidery is produced through a trusted decoration partner and matched to your department's approved logo files. Every new department store starts with the intake process on our Custom Orders page.
We don't think every store comes out the door 100% ready to publish on day one — pricing and a few other details typically need a quick human pass after the initial build. We're upfront about that as part of the process.
Ready to build your department's store?
FN
Start Your Store
Tell us how to reach you and we'll follow up to build your department's store.
Assistant: Just three quick things and we'll reach out to get your department's store built.